One of Australia’s largest telecommunications companies, specialising in broadband, mobile, and entertainment services.
The client sought to transition from a traditional telecommunications provider to a data-driven retailer. However, data literacy was low, and transparency between departments was limited. Key teams lacked the insights needed to track and optimise performance effectively. The primary challenge was to establish a robust framework for data transparency that would empower teams to leverage insights for improved decision-making and operational efficiency.
We designed and implemented a comprehensive data quality framework to ensure accuracy, consistency, and reliability across all data inputs.
Introduction of Databricks to the business, enabling automation and real-time data processing to support the client’s evolving needs.
Intuitive, interactive dashboards built with Power BI were developed to centralise data, break down silos, and offer actionable insights tailored to each department’s specific needs.
REVENUE UPLIFT
CONVERSION UPLIFT
RETENTION RATE
The transformation allowed the company to reallocate budgets strategically, prioritising the most effective marketing and sales channels. This shift significantly boosted online sales of mobile plans and broadband services.
Implementing dashboarding significantly boosted customer retention rates by providing actionable insights and enhancing user engagement.
