A Global Design & Performance Marketing Agency Servicing Clients Across UK/I & Mainland Europe.
The client was looking to expand their analytics capability to land more government contracts, better service existing clients and unlock additional revenue streams. Given the tightening of data privacy regulation in Europe & declining cookie consent rate the clients was looking for advanced marketing measurement support to position themselves against key competitors, ensure more accurate reporting and future proof the business.
Leveraged our deep understanding of GA4 & GTM to audit existing analytics set ups and integrate with third party systems to drive more accurate reporting.
Intuitive & customisable client dashboards built with Looker Studio & Power BI to streamline reporting and enhance speed to insight.
Consulting to solve complex measurement challenges for key clients and land larger tenders through offering an outsourced service.
Enabled the client to unlock additional revenue through tailored analytics consulting, offering new services to existing and prospective clients.
Strengthened the client's ability to secure government contracts and lead with analytics to land complex RFP’s
Mitigated the impact of declining cookie consent rates and tightening regulations with advanced marketing measurement solutions, ensuring sustained operational efficiency
