One of the world’s most renowned non-governmental organisation, they provide assistance to populations in distress, to victims of natural or man-made disasters and to victims of armed conflict through donations and service
The organisation needed a way to empower non-technical users to utilise data effectively for decision-making, especially for budget allocation and to understand campaign impact. They required a robust reporting ecosystem that would streamline insights from diverse data sources such as Facebook, Google Ads, CM 360, and Google Analytics, facilitating strategic targeting of their donor demographics.
We developed a sophisticated BI ecosystem using intuitive dashboards designed for ease of use by non-technical stakeholders, enabling better budget allocation and reporting of revenue figures.
Data from various social ad platforms were integrated to provide a comprehensive view of marketing performance and donor segmentation.
Dashboards were crafted to be user-friendly, allowing the organisation to drive strategic decisions and enhance marketing initiatives effectively.
donation uplift
new donors
campaign engagement rate
The ability to access and analyse data intuitively enabled more strategic budget decisions, increasing the effectiveness of marketing efforts and donation drives.
The organisation gained clearer insights into donation performance, assisting leadership in understanding revenue flows and donor behavior
The enhanced reporting capabilities allowed for more targeted marketing initiatives, ultimately boosting donations and engagement with key donor segments
